While KGF and RRR are pan-Indian movies (not purely Bollywood), their success on Zee Telugu’s Soyagam block solidified the strategy. The channel realized that audiences no longer distinguish between "Hindi film" and "Telugu film" if the story is universal. Following this, Zee Telugu aggressively acquired satellite rights for Bollywood films like Sooryavanshi , 83 , and Gangubai Kathiawadi .
The Intersection of Zee Telugu, Local Entertainment, and Bollywood Cinema While KGF and RRR are pan-Indian movies (not