| Feature | Definition | Effect Size (β) | |---------|------------|-----------------| | | Over‑the‑top facial expression (eye‑roll, exaggerated scream) synchronized with a sudden game event. | 0.42 (p < .001) | | Explicit CTA “Playcrot Free!” | Text overlay + spoken prompt directing viewers to the free download link. | 0.31 (p < .01) | | Rapid‑Cut Editing | < 5 s shots, jump cuts aligned to beat drops. | 0.21 (p < .05) | | Hashtag Bundle | #PlaycrotFree, #TobrotKonten, #ViviChallenge. | 0.15 (p = .07) (trend‑level) |
Title: The Rise of "Vivi Sepibukansapi" and the Viral PlayCrot Trend on TikTok | Feature | Definition | Effect Size (β)
