Roughly 41% of consumers have canceled a streaming service in the last six months due to rising costs or a lack of perceived value, pushing streamers to focus on fewer, high-quality "marquee" releases rather than constant churn. 2. AI: From Experiment to Core Infrastructure
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The barrier to entry for content creation has arguably never been lower. The rise of the "Creator Economy"—powered by platforms like YouTube, TikTok, and Twitch—has democratized media. Today, a teenager with a smartphone can command an audience as large as a major television network. This has led to an explosion of diverse voices and niche genres that traditional studios would have never greenlit. Roughly 41% of consumers have canceled a streaming