Do not judge a logo redesign by aesthetics; judge it by Fame and Uniqueness. If your rebrand improves "modernity" but drops a unique color palette, you have just erased years of Mental Availability capital.
Marketers in India, Brazil, and China often feel Western laws don’t apply. The book dedicates a section to this. Conclusion: The laws are universal, but execution differs. In emerging markets, physical availability (distribution) is a thousand times more important than mental availability because infrastructure is weak. How Brands Grow Part 2 Pdf
First, the legal reality: How Brands Grow: Part 2 was published by (2014). It is a copyrighted academic text. Do not judge a logo redesign by aesthetics;