Schiffman L G Amp Kanuk L L 2010 Consumer Behavior 10th Ed Pearson Prentice Hall 2021 -

The citation " Schiffman, L. G., & Kanuk, L. L. Consumer Behavior

of the same textbook, which was updated to address contemporary trends like social media and modern technology . Key Features of the 10th Edition (2010) The citation " Schiffman, L