The "banned" label became a marketing juggernaut. Teenagers in the late ‘90s traded VHS dubs of the video like contraband. The Prodigy leaned into it, selling t-shirts that read: "Smack My Bitch Up: Banned by the BBC. Loved by the fans."
In a rare 1998 interview (revisited in 2023 for The Guardian ), director Jonas Åkerlund explained the uncensored vision: Prodigy - Smack My Bitch Up -uncensored - banne...
: The main hook was sampled from the song "Give the Drummer Some" by Ultramagnetic MCs . The "banned" label became a marketing juggernaut