Unlike the Reformasi generation of 1998, today’s youth are skeptical of street politics.

Traditionally, the ultimate dream for an Indonesian youth was to become a Pegawai Negeri Sipil (PNS/civil servant) or work for a multinational corporation. That script has been thrown out the window.

The creative scene is booming, with youth-led music and art addressing social issues.

Professional content creation is a top career aspiration, leading to a massive ecosystem of micro-influencers who influence everything from political views to skincare choices. 2. "Lokal Pride": Reclaiming Identity