Green and Brock’s (2000) concept of transportation describes being “lost” in a story. When transported, a listener’s critical defenses lower, making them more susceptible to the story’s conclusions. A survivor who concludes, “Asking for help saved my life,” can implicitly persuade the audience to seek help more effectively than a poster reading “Get screened.”
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Survivor stories are essential for several reasons: a listener’s critical defenses lower
A survivor story is not just a recounting of trauma; it is a roadmap of resilience. Effective storytelling in awareness campaigns usually follows an arc that serves both the teller and the listener: “Asking for help saved my life