The turning point came during the release of Ponniyin Selvan: Part 1 (2022). The film was a cultural event. Arunachalam, now 55 and diabetic, made a rare error. Eager to prove his supremacy, he uploaded the film not just in Tamil but in all dubbed versions—Telugu, Hindi, Malayalam, Kannada—within two hours of release. The global loss was estimated at ₹100 crore.
: As Arunachalam struggles to "waste" the money, he is perceived as arrogant and spendthrift by his community. Meanwhile, his father's former associates, led by the villainous Vishwanath, plot to ensure he fails so they can claim the inheritance themselves. Isaimini Arunachalam
Isaimini Arunachalam appears to combine , a prominent Tamil digital distribution platform, with the iconic 1997 Tamil film Arunachalam The Movie: Arunachalam Directed by Sundar C. and starring Rajinikanth Arunachalam The turning point came during the release of
is one of the largest in India, dedicated to Lord Shiva as the element of Fire (Agni). Eager to prove his supremacy, he uploaded the