The Foundation of Strategic Management: Revisiting H. Igor Ansoff’s "Corporate Strategy" (1965)
Strategy is defined as a "common thread" or product-market vector that gives the organization a clear direction.
The book’s most famous contribution, this 2x2 grid classifies growth strategies based on new vs. existing products and markets:
Modern strategy owes everything to 1965. When H. Igor Ansoff published Corporate Strategy , he gave us the first analytical framework for business expansion. Most of us know it as the , but the book goes much deeper into resource allocation and synergy.
The Foundation of Strategic Management: Revisiting H. Igor Ansoff’s "Corporate Strategy" (1965)
Strategy is defined as a "common thread" or product-market vector that gives the organization a clear direction.
The book’s most famous contribution, this 2x2 grid classifies growth strategies based on new vs. existing products and markets:
Modern strategy owes everything to 1965. When H. Igor Ansoff published Corporate Strategy , he gave us the first analytical framework for business expansion. Most of us know it as the , but the book goes much deeper into resource allocation and synergy.
