By late 2021, the pivot toward vertical, short-form video was absolute. This changed not just how we watch, but how content is produced.
: Comedians and creators like Jordan Firstman
In 2021, social media consumption saw Instagram overtake both WeChat and Facebook Messenger in total users, becoming the fourth most used platform globally. Additionally, TikTok recorded the highest engagement rate per post among major social platforms, cementing its role as a primary driver of popular media.
: A deep dive into the business of entertainment, including subscription-based models, data-driven content commissioning, and the psychological hooks used to maintain high audience retention. Strategic Objectives