: These are the cornerstones of Japan's cultural exports. Unlike Western animation, which was historically marketed toward children, Japanese anime tackles complex themes, attracting a diverse global audience.
While the West is struggling to define the metaverse, Japan accidentally built it through . Led by the agency Hololive , VTubers are anime-style avatars controlled by motion-capture actors. In 2020-2024, this sector exploded into a billion-dollar market.

