Introduction To Behavioral Economics David R Just Pdf -

David R. Just’s "Introduction to Behavioral Economics" reexamines economic decision-making by replacing the rational homo economicus

Consider the example of a large American company that wanted to encourage its employees to save more for retirement. Traditional economic approaches suggested offering a generous matching program, but the company was concerned about the costs. A behavioral economist suggested a simple solution: automatically enroll employees in the retirement savings plan, with the option to opt-out. The result? A significant increase in employee participation rates, with minimal costs to the company. introduction to behavioral economics david r just pdf