This trend is part of a broader movement toward a "better lifestyle"—one where digital presence is used to curate an image of productivity, fashion, and social engagement. For many, TikTok serves as a launchpad for micro-influencing, allowing students to monetize their creativity and gain social capital. The "Viral Scandal" Phenomenon: A Double-Edged Sword
The line between entertainment and exploitation is often blurred in viral scandals. What starts as a "viral video" can have devastating real-world consequences for the individuals involved, particularly regarding their education and future careers. This trend is part of a broader movement
: High engagement with controversial content is linked to increased anxiety, feelings of inadequacy, and a "never-ending cycle" of lowered self-esteem. What starts as a "viral video" can have
Highlighting students who use their platform for education, fashion, and social change rather than shock value. feelings of inadequacy