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The proliferation of cable television in the 1980s and 1990s introduced niche channels (MTV, BET, Comedy Central), fragmenting the audience. However, the true paradigm shift occurred with the rise of streaming platforms (Netflix, Hulu, Disney+, Spotify). These services inverted the model: content became on-demand, and algorithms began personalizing recommendations. As Van Dijck (2013) notes, “Platforms have turned media consumption into a data-driven feedback loop.” Consequently, what is “popular” is no longer a collective audience decision but a computational aggregation of individual viewing habits.

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However, the true revolution began with the proliferation of broadband internet and the launch of platforms like YouTube (2005), Netflix’s streaming service (2007), and social media giants (Facebook, Twitter, Instagram). These technologies flipped the model from broadcast to . The proliferation of cable television in the 1980s

: Traditional television and radio, which remain vital for live events like sports and breaking news but are increasingly converging with digital platforms. As Van Dijck (2013) notes, “Platforms have turned

(Prime Video) : A mystery series directed by Guy Ritchie that was recently renewed for a second season. (Prime Video) : A crime thriller starring Nicole Kidman. Leading Films (Box Office & Streaming)