| Activity | % of Indian Families (Urban) | |----------|------------------------------| | Smartphone in household | 96% | | OTT subscription (Netflix, Hotstar, Prime) | 68% | | Family WhatsApp group | 85% | | Online grocery (BigBasket, Zepto, Blinkit) | 55% | | EdTech for kids (Byju’s, Vedantu, Khan Academy) | 40% |
Young couples are moving to cities for work, leading to a rise in nuclear families.
By 8:00 AM, the house was a controlled riot. Their teenage daughter, Ananya, was frantically hunting for a misplaced physics notebook, while young Rohan was trying to negotiate more Maggi in his lunchbox. Amidst the chaos, Sunita’s mother-in-law, Dadi, sat in the sunlit corner of the balcony, methodically shelling peas. She was the family’s silent anchor, observing the madness with a knowing smile, occasionally interjecting with a "In my day, we didn't have backpacks with wheels."
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