Kotler Marketing 6.0

Marketing 5.0 used AI for efficiency (chatbots, programmatic ads). Marketing 6.0 uses GenAI for empathy at scale .

: Some practitioners find the "metamarketing" concepts to be highly theoretical. Critics sometimes note that while the high-level frameworks are inspiring, the tactical implementation of things like "the metaverse" can feel speculative for smaller businesses. Who Should Read It? kotler marketing 6.0