But five years later, a new voice haunted the airwaves. A girl named , debuting with a song titled “Otra Vez Yo” (“Me Again”). Her voice? Identical to Marta’s. Her face? Hidden behind holographic masks.

The Latin music market is expanding into immersive experiences, such as the Olas de Fuego cruise headlined by stars like Nicky Jam, fusing community, culture, and travel.