Transitioning from the pageant stage to the silver screen, Lara Dutta made her debut in Andaaz (2003), earning the . Her public image quickly evolved from "global beauty queen" to a versatile commercial actress:
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Beyond her screen roles, Lara Dutta is a frequent figure on red carpets, having hosted the International Indian Film Academy (IIFA) Awards multiple times. She is also a United Nations Population Fund (UNFPA) Goodwill Ambassador and has her own line of beauty care products. Transitioning from the pageant stage to the silver
This paper examines the mediated construction of former Miss Universe and Bollywood actress Lara Dutta’s public persona across three distinct phases of Indian popular media: the pageantry era (2000-2005), the mainstream Bollywood blockbuster phase (2005-2015), and the digital OTT (Over-The-Top) transformation (2016-present). Drawing on theories of stardom (Dyer), female gaze (Mulvey, revised), and digital media convergence (Jenkins), the paper argues that Dutta’s image has navigated a strategic trajectory from a globalized beauty icon to a national ‘body ideal’ representative, and finally to a de-glamorized, character-driven performer. This evolution not only reflects Dutta’s agency as a celebrity but also mirrors broader shifts in Indian entertainment content—from patriarchal, song-and-dance frameworks to content-driven, female-centric narratives on streaming platforms. She is also a United Nations Population Fund
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