is typically used as a professional branding tool and website builder, integrating exclusive relationships and romantic storylines

Leo spent two weeks in a rage of self-destruction. He tore up the check from the rival company. He sent Julian’s board the real evidence of the corporate espionage plot—minus his own involvement—saving Julian’s company.

The rise of exclusive digital relationships and romantic storylines can be attributed to the "Investment Theory." As individuals contribute to the growth of a fictional character and the progression of a plot, they develop a genuine interest in the outcome of the story.