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Traditionally, zoos were little more than menageries where exotic animals were kept for the amusement of the public. However, as our understanding of animal welfare and conservation biology has grown, so too has the role of zoos evolved. Today, many zoos are accredited by organizations that assess their standards in animal care, conservation, education, and research. These institutions have shifted their focus towards providing naturalistic habitats for their animals, promoting the conservation of species, and educating the public about the importance of wildlife conservation. www.zooskol

The line between “zooskol” as a typo and a branded educational tool will blur as more institutions invest in digital outreach. Every registered domain has public records