This paper examines the dual structure of the Japanese entertainment industry, distinguishing between its robust domestic market and its significant, yet niche, global export sector. It explores key sectors including music (J-Pop, idol culture), anime, cinema, and gaming. The analysis focuses on how traditional cultural concepts such as kawaii (cuteness), amae (dependency), and honne/tatemae (true feelings vs. public facade) are embedded within modern entertainment products. Finally, the paper discusses the phenomenon of "Cool Japan" as a soft power strategy and the industry's ongoing challenges with digitization and international distribution.
Terms used to describe "school beauties" or "petite" individuals [2, 3]. Shen Qu (神曲): This paper examines the dual structure of the