Perhaps the most revolutionary shift in entertainment and media content is the rise of the individual creator. Fifteen years ago, if you wanted to produce a show, you needed a studio. If you wanted to distribute a song, you needed a label. Today, a single person with an iPhone and a compelling story can amass a following larger than a cable news network.

Platforms use sophisticated AI to predict what you want to see next, creating "echo chambers" of content tailored specifically to your tastes.

Let’s play a quick game. Open your streaming queue, podcast app, or TikTok "For You" page. How many tabs do you have open? How many shows are in your "Watch Later" list? Be honest—are you actually going to watch them?

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