News organizations now produce stand-alone content for platforms like Instagram and TikTok that adapts to their aesthetic—using humor and catchy visuals to deliver serious information.
: About 52% of active TikTok users report discovering new actors or shows directly through the app.
The link between popular media and your daily scroll is stronger than ever. We’re seeing a shift where short-form video and live streams are the primary way we experience "big" entertainment.