Take the 2022 phenomenon of Morbius . It was a critical and commercial failure. Yet, for two weeks, "Morbin' time" was inescapable on social media. Irony and memes dragged a dead movie into the popular consciousness. The studio, Sony, even re-released the film based on the meme (only for it to flop again). This is the "meme economy": where the conversation about the content can out-value the content itself.
Paradoxically, as AI becomes perfect and algorithms become omnipotent, will become the most valuable commodity. We are already seeing a backlash against over-produced, "fake" content. The "de-influencing" trend. The rise of grainy, lo-fi podcasts that feel like friends talking. Live, unscripted events (concerts, sports, theater) are seeing a resurgence precisely because they cannot be replicated by an AI. tonightsgirlfriend191115bunnycolbyxxx720
: eSports and video games have transitioned from niche hobbies to central cultural drivers. Take the 2022 phenomenon of Morbius