Many videos feature traditional and trending Malayalam songs or movie clips used for lip-syncing and dance challenges.
The trend began with low-budget Malayalam "softcore" films from the 1990s and early 2000s. mallu aunty videos
One evening, bored in his Bangalore flat, Arun posted one of her videos—the one where she single-handedly crushed coconut and shallots on a giant granite ammikkallu (stone grinder) while humming a old Yesudas song. The caption read: "My mom’s no-filter cooking. This is real Mallu aunty energy." Many videos feature traditional and trending Malayalam songs
The impact of Mallu Aunty videos extends beyond just entertainment value. They have also: bored in his Bangalore flat