In the early 2010s, a "new generation movement" emerged, revitalizing the industry after a period of commercial stagnation.
The year 2021 proved to be a watershed moment. The Great Indian Kitchen , written and directed by Jeo Baby, was a low-budget film that became a cultural nuclear bomb. It did not show a rape, a murder, or a fire. It showed, in excruciating, realistic detail, the daily drudgery of a young bride making tea, grinding masala, mopping floors, and being denied sexual agency.