: Technology offers new opportunities that design must harness, but never as an end in itself.
"Less" physical waste, "more" conservation. Rams was a pioneer of sustainability, arguing that reducing the visual and physical pollution of products is a moral duty. : Technology offers new opportunities that design must
To avoid "pdf pdf pdf" concatenation errors again: : Technology offers new opportunities that design must
, details Rams' ten principles of good design through his work at Braun and Vitsœ. : Technology offers new opportunities that design must