The golden age of Telugu cinema (the 1950s through the 1980s) was defined by actresses whose fashion choices—ranging from heavy Kanjeevaram silks to iconic hairstyles—remain a source of inspiration for modern vintage-inspired makeovers The Golden Era Icons (1950s–1970s) Savitri (Mahanati) : Known as the "Demigoddess of Telugu cinema," ’s style was synonymous with timeless elegance
Entering the industry at the fag end of this decade, Jayaprada represented the "soft modern" look. Her style gallery features a lot of pastel chiffons . She was one of the first Telugu actresses to wear saris with the pallu pinned to the left shoulder, cinched with a Western leather belt. This fusion of the sari with a belt became a massive trend in the late 70s. The golden age of Telugu cinema (the 1950s
Even in her early Telugu films like Aakali Rajyam , Sridevi’s style gallery showcased a rebellious spirit. She broke the mold by pairing heavy, embroidered Gujarati cholis with plain cotton sarees. She also popularized the "wet look" for hair and mastered the art of the off-shoulder blouse —a scandalous yet elegant move in an otherwise conservative industry. This fusion of the sari with a belt
Experience the timeless elegance of the golden era of Tollywood. From the regal sarees of to the trendsetting retro vibes of She also popularized the "wet look" for hair