Based on his teachings at Central Saint Martins, one of the world’s most famous art and design colleges, Rod Judkins argues that creativity is not a mystical talent reserved for a select few. Instead, it is a practical skill—a way of operating—that can be learned, cultivated, and applied to any profession or problem.
The core methodology presented in The Art of Creative Thinking is the practice of divergent thinking—the ability to look at a problem and see multiple solutions rather than the single, logical one. Judkins encourages the reader to break "thought grooves" or habits. He notes that the brain is an efficiency machine, designed to automate responses to save energy. While this is useful for survival, it is the enemy of creativity. Rod Judkins The Art Of Creative Thinking.pdf
If you want to go deeper, buy the book (available on Amazon, Bookshop.org, or your local library). The original contains 89 short, illustrated chapters – each is a 2-3 page punch of inspiration. Based on his teachings at Central Saint Martins,
Collaboration and diversity are essential components of creative thinking. By working with others from different backgrounds, disciplines, and perspectives, we can bring new ideas to the table, challenge our assumptions, and develop more innovative solutions. Judkins encourages the reader to break "thought grooves"