from the Email Players philosophy (based on what Ben Settle publicly teaches):
The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15
Sending emails every day to stay top-of-mind.
: Early subscribers received this physical guide, which details the exact auto-responder sequences used to "warm up" new leads into high-ticket buyers. Why these early issues matter today:
From issues 1–15, Settle drills three non-negotiable principles. First, frequency wins : he argues that daily emailing (yes, even on weekends) builds a “mental movie theater” in subscribers’ minds. Second, controversy sells : Settle frequently picks fights with industry gurus, not for shock value, but to clarify his position and attract loyal buyers who share his worldview. Third, the subject line is a mercenary : it’s not about being clever; it’s about making a specific promise that the email body delivers.
