Gym culture is intimidating. Homemade fitness videos feature mothers doing yoga on chatais, college students with resistance bands tied to bedposts, and “curd + turmeric” natural skincare. The new stars are aunties in cotton nighties demonstrating pranayama.
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Young creators show how to style a ₹200 kurta five ways, turn dad’s old shirt into a crop top, or create wedding guest looks using only wardrobe staples. Haul videos from local streets (not malls) dominate. Gym culture is intimidating