Studios are risk-averse. A brand new idea is a gamble; a sequel to a known property is a safer bet. This has led to the dominance of "Cinematic Universes" and "Legacy Sequels" (e.g., Top Gun: Maverick , Jurassic World ).
Perhaps the most significant shift in recent years is the globalization of production. Studios no longer produce content solely for domestic audiences. A Korean drama from becomes a top-ten hit on Netflix in Brazil. A Spanish-language thriller from Bambú Producciones captivates audiences in Scandinavia. This cross-pollination is driven by streaming platforms that commission local productions with universal themes—love, ambition, betrayal, and resilience. Hot And Mean 29 -Brazzers- 2022 WEB-DL 720p
"We don't test screen our movies," an A24 marketing exec bragged during a panel at SXSW. "Audiences don't know what they want until we give it to them." Studios are risk-averse