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The "Bangladesh Model" refers to a specific type of entertainment content that originated in Bangladesh, particularly in the context of music and film. Naika Entertainment is a popular Bangladeshi entertainment company that produces and promotes various types of content, including music, movies, and social media influencers.

Since the 2000s, the industry has been dominated by a handful of glossy fashion magazines (like Ice Today and Anyadin ) and a booming cable TV industry producing hundreds of tele-dramas monthly. Models are the lifeblood of this system—they sell shampoo, pan masala, and mobile network packages during prime time.