However, the feedback loop works both ways. The rapid-fire nature of social media trends means that pop culture moves at breakneck speed. A meme born on a Tuesday can be obsolete by Friday. This speed forces creators to chase relevance, often resulting in content that is reactive rather than visionary. We see this in the "Marvel-ization" of dialogue (quippy, meta-humor) and the recycling of intellectual property (IP) because studios are too risk-averse to bet on original ideas in a volatile market.
Perhaps the most revolutionary shift in is the erasure of the line between creator and fan. In the past, media was a product you purchased. Today, it is a playground you enter.