In the past, media consumption was dictated by schedules—television programs aired at specific times, and newspapers were delivered once a day. Today, the rise of streaming platforms like has ushered in an era of on-demand content.
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For most of human history, entertainment was an event. A play by Shakespeare, a symphony by Beethoven, or a weekly radio serial were scarce, communal experiences. Media content was linear, scheduled, and finite. Today, we live in the opposite condition: . The bottleneck is no longer production or distribution—it is human attention. In the past, media consumption was dictated by