The “24/12” model would offer an always-on ambient stream (think Big Brother but cozy/chaotic), punctuated by 12 major “event days” per year (equinoxes, holidays, anniversaries), creating a ritualistic viewing habit.
It sounds like you're referencing a deal or promotion, possibly from (a bakery or snack brand?) and Polly Yangs (maybe a tea or café chain?), with numbers like 24, 12, 13, 48. onlytarts 24 12 13 polly yangs good deal xxx 48