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Creating buzz via trailers, posters, and press tours to build an audience [33].

Securing the budget via studios, private investors, or government grants. Creating buzz via trailers, posters, and press tours

The entertainment industry is currently experiencing a number of trends that are shaping the future of popular entertainment studios and productions. These include: Creating buzz via trailers

For studios looking to expand their IP (Intellectual Property) and secure long-term revenue streams, here is a roadmap to navigating this new landscape. Creating buzz via trailers, posters, and press tours