And when they say they are going to “media content,” they are acknowledging the second truth: You don’t just make a video. You make a YouTube VOD. You don’t just write a thought. You write a Twitter/X thread with engagement bait at the end. You don’t just sing a song. You make a 15-second Reel with a trending audio clip.
Today, the entertainment and media industry is characterized by several key trends:
To say “I’m gonna entertainment” in 2030 might mean something completely different than it does today. It might mean refusing AI optimization in favor of charming jank. It might mean creating media that is deliberately inefficient in a world of hyper-efficiency.